Oscar nominated actor and producer Jake Gyllenhaal has been unveiled as the face of Prada Beauty's upcoming men's fragrance, and will front a print and video campaign through the partnership.

Prada Beauty general manager Yann Andrea said of the appointment 'With a combination of physical and intellectual strength, Jake is a modern adventurer - the perfect embodiment of Prada's new masculine fragrance. His unique acting work elevates the limits of emotion, while the visionary projects he produces focus on bold new horizons of storytelling'.